Serene Circles

Serene Circles, a collaboration concept between Tekla Fabrics and Natural Material Studio, introduces circular ceramics made from shells. Designed for Mindful Modernists, it blends sustainable innovation with timeless design, enhancing everyday rituals while supporting a more sustainable future.

marketing strategy, photography, brand identity, graphics, packaging, prints

Low awareness of the environmental impact of mass-produced ceramics, which often uses harmful chemicals and unsustainable materials. With millions of items produced daily, the need for more sustainable alternatives is critical.

The Natural Material Studio has created an innovative, circular ceramics concept made from star restaurant Noma’s kitchen leftover shells, called “Shellware”. The studio aims to bring this product closer to the everyday consumer market.

Therefore, the challenge for this project is: How can we make a start with bringing circular ceramics onto the everyday consumer market?

Close-up of marketing or informational text about a natural material studio on a printed material or brochure, with some dark and light background colors.
A hardcover book with a beige textured cover featuring a small black-and-white photograph of a beach scene centered on the cover.
Collection of pages from a catalog showcasing natural ceramic tiles, with images of tiles and minimal text descriptions.
Clothes hanging on a clothesline outdoors, with grass and natural surroundings in the background, in black and white.
A white rectangular box with two round, speckled stones inside, labeled as a nature-inspired product for home use.
Gray round tablets in a black gift box with a white textured lid.
A collage with a large black and white beach scene, smaller images of a chair with a bag, a rock, and interior decor, along with text describing serenity and calmness.