Serene Circles

Serene Circles, a collaboration concept between Tekla Fabrics and Natural Material Studio, introduces circular ceramics made from shells. Designed for Mindful Modernists, it blends sustainable innovation with timeless design, enhancing everyday rituals while supporting a more sustainable future.

marketing strategy, photography, brand identity, graphics, packaging, prints

Low awareness of the environmental impact of mass-produced ceramics, which often uses harmful chemicals and unsustainable materials. With millions of items produced daily, the need for more sustainable alternatives is critical.

The Natural Material Studio has created an innovative, circular ceramics concept made from star restaurant Noma’s kitchen leftover shells, called “Shellware”. The studio aims to bring this product closer to the everyday consumer market.

Therefore, the challenge for this project is: How can we make a start with bringing circular ceramics onto the everyday consumer market?

Close-up of promotional material for a natural materials studio, showcasing photographs of wooden surfaces and textures.
A beige hardcover book with a square cutout window on the cover, showing a black and white photograph of a beach scene with shallow water and a shoreline.
An open magazine spread showing pages about natural material studio, ceramics, and design, featuring photos of ceramic objects, a woman walking outdoors, and technical drawings.
A close-up of a black towel with a "TALIKA" label hanging on the inside of an open dishwasher door, with dishwasher racks and dishes visible in the background.
Top view of a box containing two round stones or coasters on black foam pads, with text underneath that reads 'Nature's essence, reimagined for your home'.
A white box containing two circular tablets, with one tablet partially visible in a black compartment.
A collection of magazine or book pages with content about calmness and interior design, featuring a black-and-white photo of a beach, images of furniture, and flooring samples.